Public Relations & Events Management

Become a mover and shaker in the PR world.

PR consultants and event managers play a vital role in developing and imparting their client’s image and reputation, in promoting their products and services and building their business.

The Cengage Education Public Relations and Event Management course gives students a grounding in media relations and campaign management, making the most of opportunities and observing ethical codes.

The course is an ideal first step for those looking to enter this exciting and lucrative field.

On completion of your course:

Upon completion of this course you will be awarded a Cengage Education Public Relations and Event Management Certificate.

Key areas of learning:

  • Successful studying
  • The world of public relations
  • Developing successful publicity and promotional ideas
  • Two important aspects of modern public relations: ethics and opportunities.
  • Media relations: The media kit and the EPK
  • The PR campaign and event management
  • Publicity and promotional material: production, design and publishing
  • Advanced public relations and event management skills part A:
  • Promotional photography and the portfolio promotional photography and the portfolio.
  • Radio and television publicity and promotions interviewing
  • Advanced public relations and event management skills part B:
  • The business of marketing, marketing mix
  • Putting all your PR skills together
  • Your PR consulting business: research, law & ethics
Call 1300 853 0338am-6pm AEST Mon-Fri
Get your FREE information pack sent to you Now!
Enrol Online
Course Number A0008
Course Type Correspondence
Course Duration Max 18 months
Study Hours Approx 360 hrs
Qualification Cengage Certificate

Prerequisites

No previous knowledge or experience is required to take this course.

Learning periods

This course has been divided into 4 learning periods.

Assessment details

  • 4 written assessments

Extra learning materials include

  • Public Relations Writing Form & Style - Textbook

Subjects You’ll Cover

Successful studying

  • Essential equipment
  • Work processing hints
  • A guide to style
  • Basic writting skills and grammer
  • Research and fact checking

The world of Public Relations

  • How did it all start?
  • So what is public relations today?
  • The four key elements of public relations
  • Public relations methodologies
  • PR and the media what's involved?
  • The PR world

Developing successful publicity and promotional ideas

  • Developing good PR ideas
  • Multicultural press
  • Promotional ideas
  • Ask yourself first!
  • The reading habit
  • Seasonal ideas

Two important aspects of modern public relations: ethics and opportunities

  • Ethics 101: The media and the PR consultant
  • The wonderful world of Public Relations
  • The amazing opportunities and challenges in public relations by Simon Townsend
  • It never gets easier
  • The power of official recognition

More essential public relations skills

  • Media writing, media kits and EPKs, campaign planning and event management
  • Essential media writing skills
  • Keep your writing tight
  • A word on examples
  • Writer's block

Media relations: The media kit and the EPK

  • What makes a media release effective?
  • Releases for TV & radio
  • The effective media kit
  • Varying the content of your media kit or EPK to suit your media
  • Sample media kit
  • How to make your media kit or EPK even better

Publicity and promotional material: Production, design and publishing

  • Reviewing the essentials
  • The importance of good design
  • Print production
  • Ownership and protection of ideas
  • Having your PR material accepted
  • Accuracy

The PR campaign

  • Definition of a PR
  • Campaign twelve PR tools
  • The movie campaign plan

Event management

  • What are event managers?
  • Event management is bigger than big
  • Event manager's checklist
  • Event planning: what to expect from a media day

Advanced public relations and event management skills part A:

  • Selling yourself, promoting needs, managing events and campaigns, sponsorship and fundraising
  • The most important lesson, ever
  • Needs
  • Promoting to big business
  • Rapport
  • Communication

Promotional photography and the portfolio

  • Public relations photography
  • The perfect PR picture
  • Colour or black & white?
  • Negotiation
  • Dress
  • Debt collection
  • The portfolio

Radio and television publicity and promotions interviewing

  • How to conduct research
  • What to look for in research
  • Data applying
  • Research information
  • Writing jobs
  • Where to research
  • The telephone book..

Advanced public relations and event management skills part B:

  • Is all publicity good publicity?
  • Crisis management ten rules for effective
  • Crisis management in PR government PR
  • Introduction to marketing
  • Marketing terminology
  • The power of effective marketing

The business of marketing, marketing mix

  • What is marketing?
  • Marketing and PR
  • The seven Ps
  • The promotional mix
  • Effective PR
  • The view of one agency

Branding - branded content and product placement

  • Product placement
  • Revenue generating placements
  • Advantages and disadvantages of product placement

Putting all your PR skills together

  • Local events publicity and promotion checklist

Your consulting business: Research, law and ethics

  • Public Relation - ideal home
  • Based business
  • Checklist for starting a PR business
  • The next step
  • The PR's tools staying in touch!
  • Charging for PR services

Learning Made Easy

How It Works

Support Network

Recently viewed courses