Marketing

Do you want a career in marketing?

In this day and age, with greater competition in business, marketing is becoming increasingly popular, wth more businesses employing marketing professionals to boost profits and performance.

The Cengage Education Marketing course is designed to provide you with the skills and knowledge necessary to understand the buyer's role in the market, marketing concepts, undertake marketing research, describe the market mix, and develop marketing strategy and plans.

On completion of your course:

Upon successful completion of this course you will receive a nationally recognised Statement of Attainment in Marketing.

About our Nationally Recognised Training accreditation Cengage Education is a Registered Training Organisation registered by VETAB (Vocational Education and Training Accreditation Board).

Professional memberships/affiliations.

Adecco Australia

Cengage Education is proud to announce their affiliation with one of the world's leading employment services Adecco Australia. Students wishing to seek full/part time employment in their chosen field can now contact Adecco Australia on completion of their qualification.

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Course Number 88100
Course Type Correspondence
Course Duration Max 18 months
Study Hours Approx 160 hrs
Qualification Statement of Attainment

Prerequisites

No previous knowledge or experience is required to take this course.

Learning periods

This course is divided into 2 learning periods.

Assessment details

  • 4 written assessments

Extra learning material included

  • Essentials of Marketing - Textbook

Key areas of learning

  • BSBMKG302A Identify Market Opportunities
  • BSBMKG403A Analyse market data
  • BSBMKG405A Implement and monitor marketing activities

Subjects You’ll Cover

BSBMKG302A Identify Market Opportunities

  • Confirm business needs
  • Identify market trends
  • Identify marketing opportunities

BSBMKG403A Analyse market data

  • Interpret trends and market developments
  • Interpret competitor market performance
  • Report on market data

BSBMKG405A Implement and monitor marketing activities

  • Review the marketing mix for the business
  • Implement marketing activities
  • Monitor and review marketing performance