Discover the power of direct marketing.
Direct marketing uses inbuilt response mechanisms to produce something mainstream advertising doesn’t: measurable results. The upshot of this is that it has been among the major growth industries of recent times. Demand is consistently high for skilled account managers and creatives.
The Cengage Education Mail Order and Direct Mail Marketing course gives students a working overview of this exciting industry, its key functions and mechanisms. You’ll learn the key principles of what makes a campaign effective: market research and industry analysis, formulating the right campaign for your product, choosing the media mix and the fundamentals of successful creative ideas.
On completion of your course:
Upon completion of this course you will be awarded a Cengage Education Mail Order and Direct Mail Marketing Certificate.
Key areas of learning:
- Getting started in mail order and direct mail
- Starting a mail order business
- Mail order businesses and products
- Advertising and direct response
- The magic of direct mail
- E-marketing and mail order online
- The direct mail package
- Succeeding in your mail order and direct marketing business